Agency: J Walter Thompson | Author: Paul Hackett |
The Barbican Health & Fitness Centre: Touching The Right Nerve
THE BACKGROUND
In January 1988, a new club opened its doors at 97 Aldersgate Street, London EC1. The Barbican Health and Fitness Centre was the first European venture for the giant Health and Tennis Corporation of America. It was a portent of things to come in an increasingly health-conscious world - built on a larger scale and to higher standards than any competitor.
The club is well positioned for the convenience of the capital's City workers, but the level of...