The Barbican Health & Fitness Centre: Touching The Right Nerve

Paul Hackett

1988-90 campaign for a new health club in London. Press (national dailies, financial publications, magazines) and radio used to stimulate telephone calls arranging for a tour of the club.
Agency: J Walter ThompsonAuthor: Paul Hackett

The Barbican Health & Fitness Centre: Touching The Right Nerve

THE BACKGROUND

In January 1988, a new club opened its doors at 97 Aldersgate Street, London EC1. The Barbican Health and Fitness Centre was the first European venture for the giant Health and Tennis Corporation of America. It was a portent of things to come in an increasingly health-conscious world - built on a larger scale and to higher standards than any competitor.

The club is well positioned for the convenience of the capital's City workers, but the level of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands