The AA: From spark-plugs to singalongs

The AA, a British motoring association, increased membership retention in the UK by launching positive TVCs that showed how AA can help get your show back on the road.

Campaign details

Brand: The AAAdvertiser: The Automobile AssociationAgency: adam&eveDDB; Carat

Summary

Like many brands, the AA had been focusing on efficient delivery of short-term results via direct, targeted comms. This seemed to be working - profit...

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