The Irish News - First for jobs

This campaign sought to stimulate use of the Irish News recruitment section (Jobs on Thursday) by jobseekers and businesses seeking staff alike.
Agency: Navigator BlueAuthors: Freda Casey and Conor Kelly

The Irish News – First for jobs


The Irish News – a Northern Ireland regional daily newspaper – took on the recruitment market's leading title, the Belfast Telegraph, and in a highly competitive marketplace managed to increase its recruitment circulation, readership and advertising revenue by 3.62%, 24.2% and 14.91% respectively.

This was achieved during a time period that 83 other regional daily newspapers in Britain (including Northern Ireland) were experiencing falling circulation (source: Press Gazette,January–June 2006 ABC Figures)....

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