The Happy Egg Co – Born to be wild: 'Why did the chicken cross the road...So she could lay Happy Eggs' – Launching a successful egg brand in a traditionally commoditised category
Simon Clinton – The Clinton Partnership
The Happy Egg Company brand (THEC) was launched in 2009 by Noble Foods. This paper sets out the rationale behind the brands’ launch and the marketing and communication campaign adopted to deliver success. It then moves on to demonstrate the considerable success of the communications campaign and the contribution it made commercially.
CONTEXT AND BACKGROUND
Eggs as a category had been...