The Chicago Town Pizza - How advertising built a big brand that built an even bigger company
Ben Johnson, Nicole Tenthij and Nick Brookes
Between 1991 and 2001, Schwan's Consumer Brands, transformed from a predominantly own label company into the UK's largest manufacturer of branded frozen pizza.
| Agency: BDH/TBWA | Authors: Ben Johnson, Nicole Tenthij and Nick Brookes |
The Chicago Town Pizza
How advertising built a big brand that
built an even bigger company
Introduction
The two sides of the coin
The success of the Chicago Town Pizza brand is a simple yet...
