The AA: How an unwavering commitment to marketing science drove the AA to new heights

The AA, a motoring association, increased brand perception and recommendation by showcasing its technological innovations and sympathising with people stuck at home during lockdowns.

Campaign details

Brand: The AAAdvertiser: The AAEntrant: adam&eveDDB Category: Single MarketPrincipal authors: Claire Strickett, adam&eveDDB; Alexander Brown, The AAContributing authors:Will Harrison, The AA; Les Binet, adam&eveDDB; Andrew Deykin,...

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