Campaign details
Brand: The AAAdvertiser: The AAEntrant: adam&eveDDB Category: Single MarketPrincipal authors: Claire Strickett, adam&eveDDB; Alexander Brown, The AAContributing authors: Will Harrison, The AA; Les Binet, adam&eveDDB; Andrew Deykin, Data2Decisions; Heather Alderson, adam&eveDDB; Hugh de Winton, adam&eveDDB; Christian Dapp, The AA; Rachel Gibbons, The AA; Beth Wilson, adam&eveDDB; Jackie Ronson, The AA
Executive Summary
Many IPA papers start with a problem – a dashboard of flashing red lights.
This paper is different. It picks up from a success story told in a 2018 IPA paper – a tale of...