Stoptober: a radical new way to get England to quit smoking
Jo Arden, Pete Buckley, Nick Hirst, Dr Nigel Shardlow, Matthew Walmsley
This case study shows how Public Health England, an agency for the Department of Health, created a marketing manufactured health intervention campaign to dramatically increase quitting attempts at smoking.
Stoptober: a radical new way to get England to quit smoking
Principal authors: Jo Arden, 23red; Pete Buckley, MEC London; Nick Hirst, adam&eveDDB, formerly Dare; Dr Nigel Shardlow, Sandtable; Matthew Walmsley, Public Health England
Contributing authors:...
