Starbucks and social: How Starbucks created the fourth place in coffee culture
Matthew Philip and Rachael Lake
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
Campaign details
Brand: StarbucksAdvertiser: Starbucks UKAgency: Manning Gottlieb OMD
Starbucks and Social: How Starbucks Created the Fourth Place in Coffee Culture
This is a story about how social media can build a business. It's not a story about an unexpected...
