Campaign details
Brand: St John AmbulanceAdvertiser: St John AmbulanceAgency: Bartle Bogle Hegarty
Executive summary
Picture the scene: you're a new parent. Your baby is just a few months old. You're overjoyed and overtired in equal measure - and hyper-aware of the responsibility you have for a little life.
One day, the unthinkable happens: your baby stops breathing. You have just moments to act. Would you know what to do?
This is the nightmare scenario that has driven St John Ambulance's communications to parents from 2015 to 2017.
Whilst parents recognised the importance of learning first...