SPC Packaged Fruits and Vegetables: #SPCSunday

Principal author: Ilona Janashvili, Leo Burnett Melbourne
Contributing author: Emily Gould, Leo Burnett Melbourne

An iconic Australian company under threat of extinction

SPC is a proud, 100 year-old Australian business that has been a part of Australian life for a long time. Everybody grew up with SPC in their pantries. It's a much-loved Australian brand, up there with Vegemite1. As the largest fruit processer in the country, the company employs thousands of workers in regional Victoria. However, by early 2014, this iconic brand and the thousands of families that depend on it, were under serious threat.

A bleak outlook for Australia's beloved brand