Snickers: Thinking like a Hollywood blockbuster

Elly Fenlon

This case study shows how Snickers, a chocolate brand, used an internationally recognisable movie character to revive its long-running previous campaign globally.

Snickers: Thinking Like A Hollywood Blockbuster

Principal author: Elly Fenlon, AMV BBDO
Contributing authors:Matt Boulter, Dan Burdett and Clarence Mak, Mars Confectionery - Snickers; Michael Magee, Mars Chocolate UK; Catriona Collins, Katy Talikowska and...
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