Sky – The power of three: how Sky broke the first rule of advertising with See Speak Surf

This paper shows how Sky launched into the broadband and phone markets at a time when its core pay-TV business was facing a renewed challenge from a host of big brands like BT and Virgin, and at a time when consumers were incoming increasingly passive regarding many of the services it offered.
Agency: WCRS/MediaComAuthors: Ric Nicholls, Sarah Magraw and George Gloyn

Sky – The power of three: how Sky broke the first rule of advertising with See Speak Surf

1. INTRODUCTION

How should you launch your brand into new categories when your core business...

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