Sky – The power of three: how Sky broke the first rule of advertising with See Speak Surf
Ric Nicholls, Sarah Magraw and George Gloyn
This paper shows how Sky launched into the broadband and phone markets at a time when its core pay-TV business was facing a renewed challenge from a host of big brands like BT and Virgin, and at a time when consumers were incoming increasingly passive regarding many of the services it offered.
| Agency: WCRS/MediaCom | Authors: Ric Nicholls, Sarah Magraw and George Gloyn |
Sky – The power of three: how Sky broke the first rule of advertising with See Speak Surf
1. INTRODUCTION
How should you launch your brand into new categories when your core business...
