Scotrail

This case study demonstrates how the agency was able to create a campaign aimed at averting negative impact on the brand.
Agency: The Union, Feather BrooksbankAuthors: Lesley Cullen, Geraldine Maguire, Don Roberts, Beverley Hart and Lisa Howlett
Agency: The Union

Scottish Awards 2001

ScotRail

Famous for 15 minutes

SUMMARY

In 1999 consumer attitudes towards train travel were poor....

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