Scotch Beef - Raised the way you want it

A credible and straightforward story of effective planning and creative development, with the ‘Glen’ character on TV and in-store contributing a solid set of results for Scotch Beef.
Agency: The UnionAuthor: Giles Moffatt

Scotch Beef – Raised the way you want it

INTRODUCTION

Quality Meat Scotland (QMS) is responsible for marketing the Scottish red meat industry on behalf of farmers and producers.

It is impossible to overestimate the...

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