Sainsbury's: Christmas is for sharing

This case study shows how Sainsbury's, a UK supermarket chain, made a decision to invest in longer term brand building in order to increase brand loyalty and sales.

Sainsbury's: Christmas is for Sharing

Principal authors: Craig Mawdsley, Lisa Stoney and Cat Wiles, AMV BBDO Contributing authors: Alice Beauchamp, HPI Research; Laura Boothby, Sainsbury’s; Sophie Caron, AMV BBDO; Ruth Cranston, Sainsbury’s; ...