|Agency: BLM Media||Authors: Guy Abrahams and Kate Williams|
Roundup Weedkiller – Making a Killing. How Advertising Delivers Profits for Roundup Weedkiller
From 2002, Roundup began promoting the benefits of weedkiller with straight-talking advertising, taking it from a failing third-ranked outsider to undisputed market leader in volume and value (Figure 1).
This new Roundup advertising: