|Agency: BLM||Authors: Guy Abrahams and Kate Williams|
How Roundup Conquered the Weedkiller Market
In just two years, Roundup conquered the Weedkiller market, and went from a failing outsider to market leader1.
In doing so Roundup delivered:
An 85% sales lift in year one2.
The five-year plan in two years3.
Immediate payback with over $1m of additional net profit in year two4.
This was achieved despite the odds being stacked against them as they had: