Resolva 24H – Weed it and reap: How Resolva 24H took control of the weedkiller market
Helen Davies, Peter Harris - TBWA\Manchester
WHAT'S THE STORY?
In May 2008 a new product was about to arrive on the weedkiller market, a bright blue brand that promised to be different. (Figure 1.) Resolva 24H worked better and faster than any other product on the market. Our challenge was to announce its arrival.
Figure 1: Resolva packaging
This is the story of one of the Westland's most successful launches ever. It tells how we took a risk on TV, in a small declining market, and made it effective.
WHAT DID WE LEARN?