Remember a Charity – Pennies from heaven
Principal Authors: Richard Hill - Touch DDB; Simon Ringshall – Touch DDB; Alex Vass – Matrix DDB
Contributing Authors: Les Binet and Sarah Carter – DDB UK
The authors of the campaign were given a huge responsibility; how to spend a legacy left to the charity by an old lady to create a marketing campaign to help others leave charitable legacies of their own. Remember a Charity, a consortium established to encourage legacy giving to charity, set out to make leaving charity legacies in wills socially accepted in the UK. Receiving...