Recruiting Those Who Can - Teacher Training

The overall objective of this campaign was to increase the number and quality of teacher recruits. The paper shows how a new level of strategic and creative thinking had the desired impact on a complex task.
Agency: McCann-Erickson ManchesterAuthor: Not credited

Area Awards 2001 Bronze

Recruiting Those Who Can

How a change in advertising strategy is helping to recruit more teachers

Teachers. How important are they?

Not only do they shape careers and society in general, they also had a hand in my being able to put this sentence on paper (and your being able to read it). In truth, without teaching, there are no other professions.

The perception over recent years that teaching has been besieged by constant change has been enforced by a cynical...

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