Promote Iceland: Inspired by Iceland

Matt Springate

When the Eyjafjallajökull volcano erupted in April 2010, tourism to Iceland plummeted; negative stories spread online and the country was left with a projected £180m shortfall in revenue.

Promote Iceland: Inspired by Iceland

Principal Author: Matt Springate, The Brooklyn BrothersContributing Authors: George Bryant and Matt Bamford-Bowers, The Brooklyn Brothers; Gurdeep Puri and Janey Bullivant, The Effectiveness Partnership

Summary

When the...

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