Postbank - Improving Postbank's stake in emerging market

Postbank competes with all the banking institutions in South Africa, but is a small player with a 2% share of voice.
Agency: Saatchi & Saatchi (South Africa)Author: Ross Anderson


Improving Postbank's Stake in the Emerging Market


Postbank achieved almost 200% increase in capital inflow in the first month when the advertising broke. (See Graph 1)

In August 2002...

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