Pepsi Max: Unbelievable

This case study shows how Pepsi Max, a carbonated drinks brand, used a content led digital strategy focusing on an existing product to build sales in the UK.

Pepsi Max: Unbelievable

Principal author: Tim Whirledge, AMV BBDO Contributing author: Hannah Stockton, OMD UK

Summary

After years of heavy discounting and adapting big American TVCs, in 2012 Pepsi Max had lost relevance to the primary consumer (18 –...