NSPCC - Bringing a FULL STOP to child cruelty

The NSPCC's 'Full Stop' campaign began in 1999 with the objective of making people understand that stopping child cruelty was everyone's responsibility by bringing the issue into the open, and getting it talked about.
Agency: Saatchi & SaatchiAuthor: Joanna Bartholomeou

NSPCC – Bringing a FULL STOP to child cruelty

“It takes a village to raise a child”1

This is the story of how the public began to take collective responsibility to end child cruelty. It's a story of...

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