National Depression Initiative (NDI): The Journal
Principal author: Carl Sarney, FCB New ZealandContributing authors: Blair Alexander, Brian van den Hurk and Simon Sievert, FCB New Zealand
Case Summary
In 2009 we were briefed to fix a costly problem for New Zealand. Depression is an all-too-common mental condition that is expensive to treat, and in the worst cases, costs people's lives when suicide seems like the only way out.
It's the kind of complex problem that necessitated greater depth than your average public service announcement. We not only created a compelling above the line campaign to keep the...