Narellan Pools: Diving into big data for Narellan Pools

This case study shows how Narellan Pools, a pool-building brand, used in-depth data mining to source the main drivers for pool purchasing in Australia and increase its sales.

Narellan Pools: Diving into big data for Narellan Pools

Principal author: Luke Brown, AFFINITY
Contributing authors: Adam Shar and Angela Smith, AFFINITY


Narellan Pools is an Australian pool builder. In a market experiencing declining home affordab

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands