Munch Bunch - Thanks a bunch: how communications helped Munch Bunch return to growth

Two years ago Munch Bunch was in decline, dropping from number two to number four in the market and facing the prospect of being delisted from every major multiple in the UK.

Munch Bunch - Thanks a bunch: how communications helped Munch Bunch return to growth

Principal Author: Frank Durden – Ogilvy & Mather Advertising

Contributing Author: Maria Sgroi – IRI


If you asked a cross section of UK parents to name a brand of kids’ yogurt, chances are that Munch Bunch will appear high on the list.1 Yet two years ago the brand had fallen on hard times, dropping from number two in the market to number four by value sales and seeing sales decline by over 20% between 2006 and 2008.2ASDA had already delisted...

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