Campaign details
Brand: Australian LambAdvertiser: Meat & Livestock AustraliaEntrant: The Monkeys Australia, part of Accenture SongCategory: Single MarketPrincipal author: Kit Lansdell, The Monkeys Australia, part of Accenture Song
Meat & Livestock Australia: How ‘Make Lamb, Not Walls’ made history for MLA.
Meat & Livestock Australia (MLA), the independent meat regulation company, increased volume sales in Australia by launching a humorous film that envisaged a future Australia where state powers had gone too far.
