Meat & Livestock Australia: How ‘Make Lamb, Not Walls’ made history for MLA.

Meat & Livestock Australia (MLA), the independent meat regulation company, increased volume sales in Australia by launching a humorous film that envisaged a future Australia where state powers had gone too far.

Campaign details

Brand: Australian LambAdvertiser: Meat & Livestock AustraliaEntrant: The Monkeys Australia, part of Accenture SongCategory: Single MarketPrincipal author: Kit Lansdell, The Monkeys Australia, part of Accenture Song

Executive Summary...

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