Manchester City - This is our effectiveness paper: how a football club turned to an advertising agency to strengthen the bond with its fans

This small-scale campaign, running from 2005-06, aimed to make Manchester City Football Club more like a brand.
Agency: Grey LondonAuthor: John Lowery

Manchester City – This is our effectiveness paper: how a football club turned to an advertising agency to strengthen the bond with its fans

“It's a big one. The sun is shining. Bright, January, lunchtime sun in Manchester and suffice to say it's a full house at the City of Manchester Stadium, as there always is when these two tribes collide. The Manchester United fans are housed away to our right. At the other end, to our left, there's a huge banner in blue, up high in the far corner, there are...

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