Making The Rugby World Cup 2015 too big to miss

Ed Hayne and Darius Karbassioun

This case study describes how England Rugby 2015, the task force behind hosting the Rugby World Cup competition in England, launched a campaign celebrating the tournament to sell tickets and exceed its revenue target.

Making The Rugby World Cup 2015 too big to miss

Principal authors: Ed Hayne, BBH London; Darius Karbassioun, BBH SportContributing author: Jonathan Bottomley, BBH London

Introduction

Generating enduring value to a brand is typically the focus of IPA effectiveness...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today