Lynx: Using social media to drive brand loyalty - Facebook campaign

Selina Sykes, Martin Harrison and Susannah Clark

Lynx, Unilever's UK fragrance brand for young males (known as Axe internationally), was struggling to convert increasing market penetration into long-term loyalty.

Lynx: Using social media to drive brand loyalty - Facebook campaign

Principal Authors: Selina Sykes, Unilever; Martin Harrison and Susannah Clark, Tullo Marshall Warren

Using social media to drive brand loyalty

How do you drive loyalty in a commoditised...

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