Lynx - 'The penetration game': keeping up with the changing languages of youth
Lynx’s success is driven by penetration – particularly among 17–34-year-olds. More 15–24-year-olds use Lynx (75%) than surf the internet (63%), own a Playstation (46%) or even drink Coke (65%).
|Agency: Bartle Bogle Hegarty||Authors: Michael Kelly and Matthew Gladstone|
Lever Faberg Lynx
The Penetration Game
taps into every man's greatest desire'
Style leader) Flamingo qualitative research, 1998