Lloyds TSB - An extraordinary journey: how a simple idea transformed the fortunes of the UK's largest bank

In 2006 Lloyds TSB was suffering from a dusty and old-fashioned reputation, resulting in a dwindling current account base and the industry's lowest levels of non-customer consideration.

Lloyds TSB – An extraordinary journey: how a simple idea transformed the fortunes of the UK's largest bank

Principal Authors: Ben Kay and Anna Tetlow – RKCR/Y&R

Contributing Authors: Nick Palmer and Pip Lowe – Hall & Partners; Willis Fan – Lloyds...

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