Lets Do London: London’s most effective ever domestic tourism campaign – how it turned around London’s Covid-ravaged tourism sector

London Tourism Recovery Board (LTFR), a collection of UK tourism businesses and tourism industry bodies, encouraged domestic tourism to London in summer 2021.

Campaign details

Brand: Lets Do LondonAdvertiser: London & PartnersEntrant: Wavemaker LondonCategory: Single MarketPrincipal authors: Ed Sellier, Wavemaker; David Graham, WavemakerContributing authors:Gavin Laisby, Wavemaker; Simon McCaugherty, London &...

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