Agency: Bartle Bogle Hegarty | Author: Orlando Hooper-Greenhill |
Johnnie Walker – A walk around the world
TAKING A LOOK AT THE WORLD
If you want to see the world properly, look from space. It's the only way you can see the shape; round, not flat. This is a helpful perspective in understanding the challenges and prizes of a global idea. Which is what this paper is all about.
Johnnie Walker is one of the original global brands. We'll show how it was revived by a campaign that inspired the world, giving a company belief and creating an icon brand....