It's more fun in the Philippines: Rebranding a nation

This case study describes how the Philippines built a tourism brand based on fun to increase tourism.

It's more fun in the Philippines: Rebranding a nation

Principal author: Cristina Buenaventura, BBDO GuerreroContributing author: Lorenzo Feraren, BBDO Guerrero

Let the fun begin

Come to the Philippines and you'll hear the phrase "It's more fun in the Philippines"...

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