Agency: Citigate SMARTS | Author: Andy MacArthur |
Invest Northern Ireland - Encouraging Northern Ireland's Entrepreneurs to Go For It
BACKGROUND
Invest Northern Ireland, the government economic development agency, launched its Accelerating Entrepreneurship Strategy in 2003 to addresses the problem of Northern Ireland's relatively low level of entrepreneurship1. The strategy seeks to build a more positive culture of entrepreneurship and create an exemplary infrastructure of business start up support.
As part of delivering this vision, Citigate SMARTS was commissioned to develop a new brand that would support all business start up activity and help deliver a major advertising...