IKEA: The Wonderful Everyday

IKEA, a furniture retailer, renewed its market-leading position with a creative campaign that combined surreal imaginings with everyday life.

Campaign details

Brand: IKEA Advertiser: IKEA UK Agency: Mother; Vizeum

A tale of what we all overlook – the everyday

Advertisers often fall foul of the same bias as consumers, overlooking the everyday in favour of far-off dreams of Christmas and other special, but fleeting events. Instead, the 2014 launch and first four years of IKEA's 'The wonderful ev

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