How Lidl found itself atop the Grocers' Christmas Tree

This case study shows how Lidl, a supermarket brand, increased sales and beat its competition in the UK using a hidden-camera stunt that showed customers' reactions to its low prices.

How Lidl found itself atop the grocer's Christmas tree

Principal author: John Lowery, TBWA\LondonContributing author: Louise Cook, Holmes and Cook

Have Yourselves a Merry Lidl Christmas

When Kantar Worldpanel1delivered its verdict on the British grocers' performance...