How Lidl Ireland changed attitude to Ladies Gaelic Football by calling for serious support

Lidl, a value supermarket, confronted the negative attitudes that prevailed around women in sport, which led to it becoming the most recalled sports sponsor in Ireland.

Campaign details

Brand: Lidl IrelandAdvertiser: Lidl IrelandAgency: Chemistry

Introduction

'My one wish out of the campaign is that people will put their energies into supporting not just our sport but women in sport in general' Helen O Rourke, CEO of Ladies Gaelic Football.

In 2015, Lidl Ireland was experiencing struggles in the battle to win hearts, minds, and purses of the Irish shopper. Purses might appear like a leading term to describe the shopper - it's certainly not a gender-neutral term, but shopping is not a gender-neutral activity; 70% of grocery shopping is done...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands