How Lidl found itself atop the Grocers' Christmas Tree

John Lowery

This case study shows how Lidl, a supermarket brand, increased sales and beat its competition in the UK using a hidden-camera stunt that showed customers' reactions to its low prices.

Supermarkets & grocery stores
United Kingdom

How Lidl found itself atop the grocer's Christmas tree

Principal author: John Lowery, TBWA\LondonContributing author: Louise Cook, Holmes and Cook

Have Yourselves a Merry Lidl Christmas

When Kantar Worldpanel¹delivered its verdict on the British grocers' performance...

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