How Carex cleaned up in the liquid soap market

This paper demonstrates how an advertising campaign helped to launch a new liquid hand wash and create a new premium liquid soap category.
Agency: BDH AdvertisingAuthor: Not credited
 

Area Awards 1997 WINNER: CONSUMER GOODS CAMPAIGN

How Carex Cleaned Up in the Liquid Soap Market

 

The Situation

Today Carex is one of the fastest growing brands in the personal wash category. Outperforming...

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