Agency: BDH Advertising | Author: Not credited |
Area Awards 1997 WINNER: CONSUMER GOODS CAMPAIGN
How Carex Cleaned Up in the Liquid Soap Market
The Situation
Today Carex is one of the fastest growing brands in the personal wash category. Outperforming the liquid soap market by 440/0 it is now the number one liquid soap brand with sales of over 6.8 million in the last year.
This paper sets out to demonstrate how an advertising campaign not only helped to launch a liquid handwash but in doing so, an entirely new premium liquid soap category. It shows...