How Cadbury Spread the Wispa

Alison Drury

Launched in 1983, Wispa has become a £70 million brand, by far the most successful of the 15 new launches in countline chocolate biscuit market since 1976.
Agency: Young & RubicamAuthor: Alison Drury

How Cadbury spread the Wispa

The launch of Cadbury's Wispa

THE AIM OF THIS PAPER

Wispa is the biggest success story in the chocolate confectionery market for decades. Since 1976 there have been 15 new product launches...

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