Campaign details
Brand: GWRAdvertiser: Great Western RailwayAgency: adam&eveDDB; Wavemaker Manchester
Summary
How do you encourage the Great British public to give up the convenience of their cars and go on holiday by train? How do you do this against the constant drip of negative media stories around ticket prices and delays? And how do you do this in a way that pays back your investment over 5-fold in just 3 months.
The answer? You enlist the enthusiastic help of 4 children, lashings of ginger beer…and a dog called Timmy.
This is the story of...