'Green Science' from Schering Agriculture

1986 corporate campaign which turned Schering, a previously unknown company, into the acknowledged leader in the crop protection market.
Agency: Garrat Baulcombe / FCBAuthor: David Hill

'Green Science' from Schering: A Corporate that's making a profit

THE PROPOSITION

Schering Agriculture's corporate campaign, which began on 16 September 1986, might have done no more than publicise a change of company name. Indeed, many campaigns have been based on just such a premise - but Schering wanted more.

The company wanted an identifiable property to 'add value' to company and product image, a springboard to increase sales by 3% in a static market, and a crisp exposition of its long-term business mission.

And it got it...

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