Campaign details
Brand: RogueAdvertiser: Nissan Canada Agency: Juniper Park\TBWA
Introduction
This is the story of how Nissan Canada (NCI) used the re-launch of the Nissan Rogue1in January 2014 to earn an unprecedented share of the crucial crossover utility vehicle (CUV) segment – and more broadly propel the Nissan marque into new territory, helping it become one of the leading players in the Canadian car market (Figure 1)....