FRijj – Four Ridges Must Be Destroyed
Ollie Gilmore - Grey London
INTRODUCTION
This is the story of how disaster movies inspired the first truly intregrated, 'media-neutral' campaign for FRijj milkshake.
Breaking new ground for the brand – and arguably the category – it has been crucial to brand owners Dairy Crest to understand the campaign's impact.
It is therefore rewarding to demonstrate that just 9 months after the campaign began, it has generated at least £1.04 for every £1 spent.
To tell the story of how we've got there, we'll begin by pressing rewind…
A SHORT HISTORY OF FRIJJ...