Campaign details
Brand: FleggaardAdvertiser: FleggaardAgency: UncleGrey; Grey London
Background
Fleggaard is a Danish supermarket chain located on the German border that, over the last 80 years, has become the market leader within the border shopping category. This corner of the retail market is characterised by price sensitive Danes who cross the German border to reap the benefits of Germany's lower taxes, especially on cigarettes, alcohol, sweets and fizzy drinks. Danish border shoppers come from all corners of Denmark, so when they finally reach one of the border shops in Germany, they stock up on anything...