Campaign details
Brand: Great Western RailwayAdvertiser: Great Western RailwayEntrant: adam&eveDDBPrincipal author(s): Matt Walters, adam&eveDDB, and Rafael Guper, adam&eveDDBContributing author(s): Amanda Burns, GWR, Les Binet, adam&eveDDB, Saima Vohra, adam&eveDDB, Dominic Charles, Wavemaker, Megan McHugh, Wavemaker
Executive Summary
In 2017 we set about adding to the storied history of Great Western Railway; (Re)building awareness for the reinstated brand, growing revenue for the business, and ultimately helping secure the Direct Award to operate the franchise for First Group.
We did so by bypassing the rational barriers of price and convenience in favour of an...